Google Ranking Factors

                                 google ranking factors-01 (2019)

We have no clue as to how Google ranks a site on its search engine results page. Because Google never reveals anything about its ranking factors (Google Ranking Factors). All of us who work with SEO know about this mysterious world as a result of research.

So let's enter today in this mysterious world of Google and try to find out what gives a site a Google rank. What are some of the things Google sees?

We all know that Google's ranking factor is one of the most complex topics in the online world. There was a time when SEO meant only Meta Tag and Backlink. Not too long ago, when backlinking from Keyword Stuffing and Irrelevant sites, it was very easy to rank a site/page. 

Coming up on September 27, Google's Hummingbird algorithm update was like an earthquake for the SEO industry. You may be aware of how much this Hummingbird update relates to Google's search results page. From then on, BlackHat Technique becomes more difficult than ever to make the site rank by SEO.

The main goal of the Hummingbird Algorithm was to give more importance to how relevant the page was to search keywords before ranking a page on a Google search engine result page. How many times has the specified keyword been used in this page previously seen? But no matter how many times the Hummingbird keyword has been used, how important it is to the context of the page.

The main ranking factors of Google depend mainly on five factors. There are some minor ranking factors beyond that, but these are considered to be more important ranking factors.

1. Domain ranking factor

2.Webpage Factor

3.Website Factor

4. Backlink Factor

5.User Interaction

6.Special Algorithm Rules

7.Social Signal

8.Brand Signals

9.On-site web spam factor

10.Off-page web spam factor

                                Domain ranking factor

1.Domain age: 

It is a common question whether the age of the domain plays any role in the ranking. There are different types of theories before, but many SEO specialists think that the new domain gives better results than the old domain ranking.

Accordingly, as your domain ages, your ranking maturity increases as well.

However, this does not mean that you will always use the expired or expired domain. There are many things to consider when using an expired domain, especially its backlink profile.

2.Top-level domain:

There is also a lot of talk about the top-level domain (TLD) and the second-level domain (SLD). Here, too, people say that it is easier to rank a top-level domain than a second-level domain. I also personally always favor the top-level domain.

These are generally referred to as Top Level Domain:

.com                 .info

.io                     .net

.org                   .me

.co                     .xyz

3.Exact match domain:

Exact match domain (EMD) means the domain of the main keyword you want to work with. Suppose you want to rank for this keyword Food and you get the domain Food.com, this is Exact Match Domain. Exact match domain is somewhat positive in a search result. However, content quality plays a big role here.

4.Public WhoIs vs. Private WhoIs:

            

You can hide information about who is registered as a domain car through WhoIs Guard. Whois data private or hidden in the domain means you are trying to hide something. That is why it is best practice to keep the Whois data private without having to make it public.

5.Spammer WhoIs Owner:

If Google traces a domain owner as a spammer, it will have the same effect as the rest of the domains on its Ownership.

6.Country top-level domain:

This domain is prefixed in a country/area search result when a country code Top Level Domain (ccTLD) is specified. An example of ccTLD is: .com.bd domain.

                                            Page-Level Factor

1.Keyword in title:

This is a very common factor, the keyword you want to rank at must have that keyword. This is one of the most important ranking signals of On-Page SEO.

2.Keyword at the beginning of the title:

After an experiment with the popular SEO tool MOZ, they formally stated that the keywords used at the beginning of the title performed better on the search result than the keywords given in the middle or end of the title.

3.Meta descriptions / Meta tags:

Although Google does not consider meta descriptions a direct ranking factor. Then there are some of the meta descriptions in the search results but the value. In particular, it helps increase your site's CTR (Click Through Rate).

4.Using the Keyword in the H1 Tag

H1 tag is the second title tag. If Google considers the title of your website as the main ranking factor, then the H1 tag can be called as a secondary ranking factor. But keep in mind, it's not okay to use more than 1 H1 tag on a page/post.